On April 21st, only a little over two weeks from today, the Internet will change yet again, forcing business owners' to jump through ever-more complicated hoops. Google has announced it's going to push websites to the bottom of mobile searches if the site is not mobile-friendly/responsive. It doesn't matter what you've done for SEO (Search Engine Optimization) or SMM (Social Media Marketing) up to this point if your website is not mobile-friendly.
The downside is that, if you don't have a mobile-responsive site, you have to spend more money on marketing to even compete. You have to start yet another project not directly related to your everyday business operations; it will be time-consuming, inconvenient, and potentially expensive.
There are, however, more pros than cons if you're willing to do the work to update your website. Did you know that 25% of all online traffic is through mobile devices? That's up from 14% only a year ago. The trend is only going to continue on its upward trajectory. Obviously, you want to be in on that action.
Here's the thing: with or without Google's algorithm change, people who are viewing your website from their smartphone or tablet will not stay there long if it isn't responsive. No one wants to pinch-in on a tiny screen or try to poke tiny links and buttons when they know there's another service out there whose website is optimized for any and every device. People have a short attention span these days; they want instantaneous results and easy navigation. The harder they have to work, the faster they're moving on. Google's update is exactly the incentive you need to make a necessary change.
Something else to consider: you may actually be hearing this news ahead of many of your competitors whose websites are also not mobile-friendly. If you act quickly, you will enjoy the automatic boost in search results while other non-mobile-friendly sites sink to the bottom and lose visibility. This is a great time to surge ahead if you're proactive.
You may be wondering if your website is mobile-friendly. Google has a handy guide to help you find out: check it out.
That guide may change after April 21st. Google may even make further changes. Clear Space Media makes a point to stay up on all of it. If you have any questions not covered here, please email us or give us a call and we'll help you navigate the updates as they come.
Look at this change, not as a tedious transition, but as an opportunity for your business to take another step towards success and maintaining its edge in an ever-innovating culture. It's really an exciting time to be an entrepreneur.