Marketing

Is Clear Space Media right for your business?

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Clear Space Media has a personality and a set of values that define us and that we hope our clients will resonate with. We hope our personality and values come across without explanation but, in case they don’t, let us enlighten you!  First and foremost, our values are Clarity, Commitment, and Trust. We want our intentions and talents to be clear to anyone we do business with, and even to those we don’t. It’s true, we do want your business, but we also want to have a mutually beneficial and even warm, enduring relationship with you.

We love people and we love seeing our friends succeed. So, instead of burdening you with legal documents that you need a lawyer to review before you sign, we keep our contracts simple and to the point. We’re not interested in tricking you. Also, our design style reflects the simplicity and intuitiveness we hold up as virtues. You, and those that visit your website, should be able to find what they’re looking for quickly. If an element is erroneous, distracting, or misleading, we leave it out.

We’re also committed to getting the job done in a timely manner and leaving you totally satisfied with the end result. You’ve entrusted us with your business, and we consider that an honor.   With that said, we believe in maintaining a sense of humor and keeping things light. The rat race can get us all down, but we can choose to laugh and hold on to the delight we enjoyed as children when we experienced something new. Instead of feeling overwhelmed by new technologies and developments that arise, we embrace them with a sense of wonder and excitement.  

There are breakthroughs everyday that make our lives easier and more productive; that help us all achieve the best possible results within our own industries. Sure, it’s frustrating when it seems we just figured out how to use our smartphone and a new one hits the market… one that makes our current smartphone completely obsolete. This, however, is the mark of a thriving economy driven by competition and fueled by innovation. There are constantly new tools you can take advantage of to bring attention to your business that didn’t exist previously. It’s a challenge, but we’re up to it… and so are you, with our help. Adaptation is fun and rewarding!  

If you’re simply not tech-savvy and feel you have better things to focus on, like running your own business, we have the ability to take the reigns and steer your social media and internet marketing; we can make sure your website is up and running smoothly on a daily basis; we can do the research to be sure you’re always taking advantage of the latest and greatest technologies. If you want to look in occasionally, or frequently, to see if you’re getting a good return-on-investment, or want to see how a campaign is performing, we’re able to offer lots of reports and statistics to keep you informed.  

The passion of Clear Space Media revolves around creating a seamless, aesthetically pleasing experience for you and your customers, and demanding outstanding results overall. We love what we do, we have fun doing it, and we are filled with enthusiasm to see you succeed through our collective efforts. Let’s build your brand together! 

5 Key Principles for a Company's Website Redesign

Credit: Jerry Jao, Entrepreneur.com A company website is the face of a business and one of its main sales tool, so it needs to be built with the aim of converting visitors into customers.

The primary goal of a site is to educate the audience on what the company does, why it provides the best solution for people's needs and prompt users to take action (subscribe, contact the corporation or purchase) as quickly as possible.

Even when a company has the best product or service in its industry, if its website is not communicating messages quickly, concisely and effectively, this can result in valuable customers being lost to competitors.

1. Use bite-size pieces.

In this age of information overload (a 2008 estimate found a U.S. individual consumed more than 100,000 words a day on average), users browsing websites want to quickly determine if a given site is relevant to them. Don't present massive amounts of text about what a company does. No one has the patience for this anymore.

When it comes to successful website design, the"Keep It Simple, Stupid," or KISS principle, formulated by engineer Kelly Johnson, is apt. A site's home page and its main navigational pages need to be as clean and to the point as possible and designed in a visually appealing way -- no flashing and blinking, busy content.

Providing less clutter with more white space and clear snippets of relevant information is now a common best practice. Longer text for educational purposes can go in product descriptions, definitions, blogs and guides.

Present the content on the main pages in bite-size pieces of copy and put images in a page-scrolling format. The font should be large enough for easy reading and the text kept short and punchy. Each block of information needs to lead on from the previous part to create a story.

One Percent for the Planet’s website displays its content in a visual and fun way, with lots of space around content.

2. Cater to all styles of learning.

Many researchers have found variation in the way people learn:  For example, Walter Barbe, Raymond Swassing and Michael Milone found 30 percent of individuals learn visually, 25 percent by hearing and 5 percent through kinesthetic means (or touching).

When browsing a website, some people gravitate toward reading text while others opt for images. Some prefer watching a video and still others like to read blog posts. By presenting information in different formats (text, video or still images), people of all learning styles can be addressed and potential valuable customers won't be ignored.

Design each page as a combination of text, icons and images. That way viewers can go straight to their preferred content type to absorb a message. Repeat concepts by presenting a diagram, say, and displaying statistics as a combination of text and imagery.

3. It’s not all about you!

A lot of company websites make the mistake of just talking about the product or service features. The text might say, "We do this and that" or "We are the best at this and that."

Meanwhile the viewer is thinking, "What about me? How are you fulfilling my needs?" Smart marketers know how to highlight product or service benefits in a way that results in an emotional response.

For Retention Science's site, I tried to take this a step further by communicating the company's purpose or cause, drawing inspiration from Simon Sinek’s TED Talk "How great leaders inspire action."

4. Many roads lead to Rome.

Getting customers to take action is a prime objective of a company website. This might entail encouraging someone to subscribe to the email list (to receive marketing materials prompting a purchase) or enticing a customer to sign up for a demonstration. Providing throughout the site multiple buttons, links and ways for people to take action increases the chances of that happening.

5. Provide a guided experience.

Once visitors arrive on a site, they are trying to determine what the company is all about and if it's relevant to them. If they chose to stay on the site, they need to decide where to go next.

Given the fact that users usually leave a website in less than 30 seconds, provide a clear pathway. Steer them first toward becoming educated about the company's benefits, then point them toward taking action. This can be done by organizing the order of items on the navigational bar, adding buttons that lead to the next relevant page and strategically placing directional arrows. Plus the site can include pop-up forms to capture email addresses.

Why There is Emphasis on the Importance of Good Website Design

importancewebdesign4341Credit: Rean John Uehara, TwelveSkip.com Look around you. What makes you look at something for a long time?

Is it the colorful graphics? Or the cute and trendy fonts? How about the engaging patterns? Or the kind of style? What's with the importance of good website design?

The world of web design is highly competitive. You have to make sure your website stands out.

It is literally a “jungle” out there. You need a good website design to have an effective web marketing.

After browsing reddit.com, I was amazed. It is astonishing that with the introduction of the latest in design tools, the design of reddit still looks far behind. It looks outdated.

The site should have infused some design tools to this website and make it more fascinating and trendy to viewers. I ask myself: “How does this website attract audiences?” The website generates a lot of valuable information; there is no question that it is knowledge-generating.

Many browsers are now adopting the newest standards. The demand for animated and responsive icons and fonts are at its peak. These are vital elements if you want a unique website. An appealing impact can give you a lot of advantages and boost your market profitability.

The Benefits of a Good Website

  • Gives spark and edge from other websites
  • Increases profitability
  • Broadens target market scope
  • Increases viewers and followers
  • Increases website popularity and branding
  • Fastest way to sell goods and products
  • Attracts more clients
  • Successful websites are based on how they market their websites beautifully. They have a certain design aesthetic.

Effects of a Good Website Design on Mobile

  • Alluring and good websites are convenient, simple and effective to reach out to customers who are more mobile than ever.
  • It is logical that everyone has mobile handsets. Pages, blogs, contact forms, and email forms are all now can be accessed on mobile.
  • Responsive web design makes it easier to engage with the customer who is very proactive and doesn’t have time navigating some website on a desktop.
  • It takes just seconds to grab a customer or viewer’s attention to spend time with your website through mobile phones.
  • A well-designed site is the one that shows professionalism. This gives you credibility and trust.
  • Having a trustworthy website means more clients and visitors which projects “branding”. More viewers, more revenue.

Remember, your design is a piece of a bigger picture. Having a wrong message leads to a wrong target market. The essence? Profit loss. That is how crucial having a beautiful website can be.

Some problems in website [design can result in rejection].


 

Website Design Problems

webdesignproblems31. Inappropriate name for the website. Not naming your website correctly can lead to confusion among your viewers. Their perception may be different [than] what you want them to have.

2. Cluttered and irritating layout. Disorganized layout and distracting graphics can affect your viewer’s mood. Upon looking at your website, the only thing a viewer [can] do is: To stay or to stop.

3. Lack of navigation aids. Without navigational tools, browsing can be difficult. If your website is not user-friendly, most, probably half, of your viewers will get pissed and leave your website. It is important to consider your viewer’s browsing method. Studying these would help a lot.

4. Incorrect use color. Colors set the mood of every beautiful website. If your website uses correct color palette, more viewers will be attracted to it. Colors magnetize viewers to get hooked on your website and let them stay more. Proper color combinations help a lot.

5. Pop up advertisements. Advertisements can be annoying for a viewer. It is irritating to be [concentrating on] reading something from a specific website and, suddenly, something pops out of nowhere. It distracts your viewers.

6. Small text fonts. Reading is not pleasurable if you have a hard time looking at the words which are too small. So make sure proper font sizes and styles [are used].

7. Too much text. A website which has a lot of content can be tiresome for the eyes. It is an overdose of words! Having too [many] paragraphs and long intros can affect [the attention span of your viewer].


 

What do we really look for in a website?

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” — Antoine de Saint Exupéry

For web designers, interface designs are given more attention. We are now inside a dynamic and interactive world of communication.

Motion is now utilized to make a simple, flat design interface into a more interactive one.

Moreover, using creative program software like Macaw and Adobe Muse are great help for a website to be truly engaging.

For a website to be responsive, adding animation and images can be very catchy. Research has shown that if there is a delay greater than one second, it may interrupt the user’s train of thought and lead to a poor user experience.

Your website should be engaging enough for viewers [to be hooked and] stay for a longer time.

Tips for Responsive Website:

tipsforresponsive341. Colorful Templates. A colorful template gives viewers an tantalizing effect. The more you stare, the more you want it.

2. Simple Layout. Simplicity is elegance. No matter how simple your design is, mixing with creative patterns like a paisley design, for example, can be appealing to your viewers. It can soothe their minds. As a result, viewers can focus more and spend more time on your website.

3. Clear Image Resolutions. Images with crisp and high resolution are more appealing to visitors of your website. Content paired with images convey an effective message delivery.

4. Interactive Interface. Websites with interactive interfaces are more efficient and highly helpful for visitors. They would tend to enjoy and explore your website more.

5. Mobile Accessibility. More and more people now are engaging [with] mobile phones and tablets. Mobile browsing is now the name of the game. Having a website accessible through smartphones would be [a] great help for consumers and visitors.

6. Content Power. A website that educates and informs is more preferred by visitors and viewers. Non-informative and non-interactive websites can be very boring. Few visitors will come [back] to check your website. [This could] lead to the “death” of your website. Make sure they get more than enough information on your website.

7. Pick the Right Website Host. Having a good and dynamic host is very important. Traffic and interruptions are the causes of information flow backlog. Messages are delayed and that leads to loss of a client or a viewer. Getting the best website hosting is a must.


 

Factors in Web Design

According to an article from Forbes.com, [three factors are important in web design].

  • Simplicity
  • Storytelling
  • Responsive design

Simplicity comes in different forms. Having simple lines and outline give a classy and edgy look to your site. Storytelling is recreating the scene making the images and pictures come to life. Responsive design is the process of creating websites that provide maximum viewing experience, such as easy reading and navigation. Manipulating the web could be a different matter. Inconsistent window widths, screen resolutions, and typography - among others - are but a few of the things we can’t hold on to when we negotiate and publish our work.

Some examples of beautiful responsive websites:


 

To Cap

Website creation can be rigorous. It is like designing a house. Everything involves a lot of processes and phases. Creative decisions include colors combination, layout, interfaces and other attributes, considering the way users and viewers would move through it. The overall aesthetic of a website has one goal: It should look good but should also have content. A great website design will manifest trust and lead viewers to take a move.